I’m Vaughan Mossop, a creative director, designer, and storyteller with over 15 years of experience leading projects from concept to execution. My background spans publishing, branding, content creation, signage, and fabrication. I’ve directed shoots, built brands, managed teams, and run a sign shop, so I know how to move ideas from rough sketch to real-world result.

I work fluidly across digital, print, and physical spaces, pulling together the right tools and people to bring a vision to life. Whether it’s building a brand from scratch, editing a sharp piece of content, or getting something fabricated and installed, I make sure it gets done beautifully and efficiently.

Permanent Garden is the name I work under. It’s a flexible studio model backed by a trusted network of creatives — writers, developers, photographers, designers — that I call on when the project needs it.

I’m here to help you see your ideas more clearly and bring them to life in the best way possible.

Press


Vice

2021

Thrillist


2021

Broadsheet


2020


2018

Saveur


Gourmet Traveller

2020


Japan Times

2021

Talks


A New Perspective on Publishing

National Gallery of Victoria


Re-Thinking the cover

Geelong Heritage Centre

Awards


Best Designed Series
’Take away’

ABDA awards 2021


Game changer ‘Somekind’

Food & Wine magazine 2021


Best Catalogue design ‘Coles’

Publish awards
2019

Best designed Cookbook (runner up) ‘IGNI’

ABDA awards
2018


Best designed Cookbook (runner up) ‘Smith & Daughters

ABDA awards
2017