I’m Vaughan Mossop, a creative director, designer, and storyteller with over 15 years of experience leading projects from concept to execution. My background spans publishing, branding, content creation, signage, and fabrication. I’ve directed shoots, built brands, managed teams, and run a sign shop, so I know how to move ideas from rough sketch to real-world result.
I work fluidly across digital, print, and physical spaces, pulling together the right tools and people to bring a vision to life. Whether it’s building a brand from scratch, editing a sharp piece of content, or getting something fabricated and installed, I make sure it gets done beautifully and efficiently.
Permanent Garden is the name I work under. It’s a flexible studio model backed by a trusted network of creatives — writers, developers, photographers, designers — that I call on when the project needs it.
I’m here to help you see your ideas more clearly and bring them to life in the best way possible.
Press
Vice
2021
Thrillist
2021
Broadsheet
2020
2018
Saveur
Gourmet Traveller
2020
Japan Times
2021
Talks
A New Perspective on Publishing
National Gallery of Victoria
Re-Thinking the cover
Geelong Heritage Centre
Awards
Best Designed Series
’Take away’
ABDA awards 2021
Game changer ‘Somekind’
Food & Wine magazine 2021
Best Catalogue design ‘Coles’
Publish awards
2019
Best designed Cookbook (runner up) ‘IGNI’
ABDA awards
2018
Best designed Cookbook (runner up) ‘Smith & Daughters
ABDA awards
2017